If you’ve been around the crypto space long enough, you’ll know all too well that it isn’t exactly famous for sitting still. New projects are launched by the day. Scandals hit the headlines regularly. And every once in a while, the “next big thing” pops up and takes the industry by storm.
Amongst all this madness, standing out is more than just a challenge. For some, it can feel like an impossible task. Yes, while you might have revolutionary tech or feel like you’ve got the most elegant solution to a real problem, but without the right promotion strategy, you’re basically invisible. That’s where specialized crypto PR agencies come in and do the heavy lifting.
| Table of Contents: |
| Crypto PR Agencies Reviewed |
| 1. MarketAcross 2. Evox 3. Funday Agency 4. X10 Agency 5. DIFY Singapore |
| Picking Your PR Partner |
These aren’t your typical PR firms. They genuinely get the crypto world and all its nuances, warts and all. They understand the distinction between DeFi and GameFi, recognize credible media outlets, and have established relationships with the right influencers over time. They’re the people who can translate your technical whitepaper into something that actually excites potential users and investors, and that’s worth its weight in gold if you want to get ahead.
Let’s take a look at five agencies that could help put your project on the map.
Founded in 2014, MarketAcross is one of the first blockchain-specific PR agencies globally. Because of this, it’s pretty much safe to say that they’ve seen it all in the crypto space; the bull runs, the crashes, the trends that stuck around, and the ones that fizzled out overnight.
MarketAcross PR agency is deliberate in their approach and knows what it takes to get your project noticed. They don’t just blast out generic press releases, take your money, and hope for the best. They take a content-first approach, focusing on creating material that they know crypto audiences will actually want to read.
To back this up, their network of publication relationships is impressive, with connections across all the major crypto news outlets. These are the places that you need to be featured if you really want to make waves in the blockchain world.
One of their key strengths is generating buzz around crypto events and major project milestones. When you look at their client list (Binance, Polygon, Solana) it’s clear they know how to work with projects at every level.
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As the first crypto-focused PR agency in Turkey, Evox brings something unique to the table. Since 2011, they have combined their deep technical expertise with marketing expertise to help their clients create campaigns that resonate in the cryptocurrency world.
A key feature of Evox is its integrated approach. They don’t just do PR in isolation. Instead, their campaigns integrate social media, visual content, strategic messaging, and community building into a single cohesive approach. Their technical background enables them to genuinely understand the value of your project, eliminating the need for you to simplify or repeatedly explain it.
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With a name like “Funday,” you might expect to get something a little different than your typical run-of-the-mill PR agency. And you’d be right. Founded in 2019, they bring a fresh, creative energy to marketing that truly sets them apart from more corporate and formal agencies.
While they aren’t crypto-specific, Funday is a growing and innovative PR agency that would be an excellent fit for any projects looking to get creative and test the boundaries with what they can do. It’s for that reason they rightly label themselves as “big experience with boutique vibes.” You’ll get sophisticated strategies without feeling like just another client.
While you may lose the technical expertise of crypto-specific teams, what really stands out about Funday is their ability to make your project accessible and exciting through creative campaigns.
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From a lighthearted name to something that sounds like it’s from the year 3000, X10 Agency is a blockchain-exclusive PR agency specializing across various categories. Some of these areas of expertise include ICOs, NFTs, DeFi, GameFi, and other related fields. They position themselves as a complete launchpad for Web3 projects.
X10 is another agency that prides itself on its comprehensive range of services. Need PR? They’ve got you. Community management? Check. Influencer connections? Paid traffic? Partnerships with other projects? They cover that too. For founders who don’t want to juggle multiple agencies, this one-stop approach is appealing; however, it may come at the cost of quality in a specific area.
With that said, X10 acknowledges that different types of crypto projects require distinct marketing approaches. They quite rightly state that the strategy for a play-to-earn game isn’t the same as for a serious financial protocol. Being able to work with an agency that understands and delivers this level of differentiation and personalized strategy is definitely a significant advantage.
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DIFY brings an interesting Asian perspective to cryptocurrency marketing, operating from its Singapore-based headquarters. They specialize in delivering integrated communications capabilities to brands across the blockchain, fintech, and emerging technology sectors.
What DIFY is unique is their dual philosophy, which they mention on their site and across their marketing communications. This is represented by their mascots, Shoyu and Dan. Shoyu is all about bringing creative, unorthodox ideas. Dan focuses more on proven, traditional approaches.
This isn’t about choosing one over the other. Instead, DIFY brings an innate awareness of when one situation may require a more traditional approach, or where another may have room for experimentation and boldness. This balance enables them to create campaigns that innovate, stay creative, and deliver reliable results.
For projects targeting Asian markets (which, let’s face it, are massive in the crypto space), DIFY offers valuable regional insights and connections that Western agencies may lack.
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There is no perfect PR agency, and there certainly is no one-size-fits-all approach here. The best agency for you will depend on several factors, including your current stage in the journey, the target audience you’re trying to reach, and your actual goals.
Are you launching an NFT collection that needs creative marketing and influencer connections? Or are you building a serious DeFi protocol that requires technical credibility and trust-building? Your answers should guide your choice.
The right agency won’t just take your money and send some press releases. They’ll become partners who understand your vision, challenge your assumptions when needed, and help you build genuine connections with your community.
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