Swiss banking powerhouse UBS, overseeing $4.7 trillion in wealth assets as of late 2025, plans to launch cryptocurrency trading for select private banking clients in Switzerland. High-net-worth individuals will access spot Bitcoin/Ethereum and derivatives, with potential rollout to Asia-Pacific and the US. This follows UBS Tokenize pilots with Chainlink and Swift for tokenized funds and digital cash solutions. CEO Sergio Ermotti declared at Davos that blockchain will transform traditional banking, joining JPMorgan and BNY Mellon in the institutional crypto surge.
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