Nike has quietly sold its digital products subsidiary RTFKT, which it acquired in 2021 as part of a push into NFTs and virtual sneakers, marking the end of its Web3 services announced earlier in 2025. The buyer and terms were not disclosed, but the move comes amid broader strategic shifts at Nike. Reports of the sale triggered a 195% surge in RTFKT’s market activity. Following news of the sale, Clone X NFT floor prices jumped significantly, sparking renewed optimism among holders and traders.
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