Ethereum treasury firm Bitmine Immersion Technologies announced a $200 million equity investment in Beast Industries, the company behind MrBeast’s global media, Feastables snacks, and major philanthropic campaigns like feeding over 20 million people. Bitmine’s chairman, Tom Lee, said MrBeast’s huge reach with Gen Z, Gen Alpha, and Millennials makes the partnership strategic, while Beast CEO Jeff Housenbold said the funding will help scale the brand and explore decentralized finance opportunities. Backed by investors including Cathie Wood’s ARK, the deal is expected to close around January 19, 2026, during Bitmine’s stockholder meeting in Las Vegas.
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