
The Board of Control for Cricket in India (BCCI) has officially prohibited cryptocurrency and online gaming companies from participating in the bidding process for Team India’s title sponsorship rights. This move aligns with the Indian government’s newly enacted Online Gaming Act 2025, which bans online money gaming platforms. Bidders must also meet strict turnover requirements and avoid conflicts of interest, while surrogate branding attempts are disallowed. The move aims to ensure compliant and reputable sponsors for the national team’s future campaigns.
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