becomes the official sponsor of the FIFA World Cup in Qatar

Arrow entered into the partnership with the FIFA World Cup to benefit from the exposure both within and outside the tournament’s stadiums in Qatar.

Sponsorship will drive significant awareness around the cryptocurrency trading platform through brand exposure at the world’s most popular sporting event.

Kay Madati, FIFA’s CCO, said “ has already demonstrated a commitment to supporting top-tier teams and leagues, major events and iconic venues across the world, and there is no platform bigger, or with a greater reach and cultural impact, than FIFA’s global platform of football,”

Previously, has previously got into sponsorship agreements with the NBA franchise Philadelphia 76ers, the Ultimate Fighting Championship, and Formula 1.