The world of investment is a dog-eat-dog world. Traders are constantly changing their strategies to make a killing. Many strategies have been tested, but only a few strategies have longevity. Michael O’Higgins coined the phrase “Dogs of the Dow” to describe a long term investment strategy. The Dogs of the Dow is based on the Dow Jones Industrial Average (DJIA).
DJIA monitors the performance of the largest companies in the NYSE and NASDAQ. Dow Jones is the most popular and trusted metric for evaluating the state of the US stock market. O’Higgins came up with a strategy to beat the Dow. For an investor, beating the Dow means beating the market, which is the ultimate goal.
How the Dogs of the Dow Approach Works
The investment strategy is based on the dividend yield. Investors earn an annual dividend as the total amount of dividends over a year from the companies they invested in. The companies listed on the Dow, also known as “blue-chip stocks,” are well-established and worth billions in market capitalization. Blue-chip stocks do not change their dividend policies, making them perfect for the dogs of the dow approach.
On the contrary, share prices fluctuate through the business cycle such that a business near the bottom of the cycle will have a lower share price compared to a business near the peak of the cycle. The Dogs of the Dow strategy picks stock with a high dividend yield near the bottom of the business cycle. The share price appreciates faster when the business is near the bottom of the business cycle than in the middle or top of the cycle. Investors wait for one year for their investment to mature and to earn dividends.
The step by step process
- Identify the top 10 highest dividend yield stocks from Dow 30 list at the beginning of the year.
- Divide your total investment money into ten equal parts
- Buy the shares from each of the 1o Dow stocks you identified
- Hold the stocks until the end of the cycle
- Sell the stocks, and repeat the process over and over
Assumptions for Dogs of the Dow
The model is based on the assumption that Dow laggards are still good investment opportunities. Dow laggards might have temporarily fallen out of investors’ favor, but they are still worth investing in as the company’s fortune changes with time. The cyclical nature of the market gives the investor’s time to explore good companies that were once Dow laggards. Some of the 2020 dogs’ have a bad history, but have bounced back.
Dogs of the Dow versus the Dow
Dogs of the Dow have consistently outperformed the Dow in the last two decades. In 2007-2009, Dogs of the Dow failed to beat the Dow 30 Index; since then, the strategy has outperformed the Dow 30 Index. In 2010, the Dogs gained by 16% compared to 9% by the Dow. In 2011, the Dogs performed much better than the Dow by 11%.
The Dogs have consistently performed better than the Dow in the last decade, though the Dogs suffered a 1.5% loss in 2018 while the Dow endured a 6% loss. The Dogs also failed to beat the Dow in 2019 as it had an average return of 13.5% compared to the Dow 30 Index’s return of 20%.
The Dogs of 2020
You can participate in the Dogs of the Dow through individual stock CFDs through a shorter-term outlook. The strategy will hold the stocks for a year and collect dividends at the end. Some of the Dogs of 2020 to watch include International Business Machine (IBM), Exxon Mobil Corporation (XOM), Verizon Communications (VZ), and Chevron Corporation (CVX) among others.