It was energy industry in Estonia, getting involved with blockchain business and now it is WWF that is moving ahead with blockchain technology to revolutionize seafood industry.
Blockchain technology to advance tuna industry
Established in 1961, WWF is an international non-governmental organization proposing towards the environment preservation. However, it is the first of its kind in tuna industry to integrate blockchain technology to cut off illegal fishing and human rights abuses.
Decentralization have become the core for almost every sector because it seems to the better way that organizes business infrastructure. The initiation of integrating blockchain technology by WWF would strengthen supply chain management.
Besides, WWF is teaming up with US-based Software Company ConsenSys, Information and Communications technology (ICT) implementer TraSeable and Sea Quest Fiji Ltd to track the journey of tuna fishing from start to distribution using blockchain technology.
Livia Esterhazy, WWF-New Zealand CEO esteemed of being partnered with WWF-New Zealand for blockchain implementation. The report reads as follows,
This innovative project has the potential to improve people’s lives and protect the environment through smart, sustainable fishing.”
Why Blockchain Technology?
Reports were showing that consumers were buying tuna from unreported, illegal and unregulated fishing from the operators. These unlawful activities would be solved sooner through blockchain implementation. It works with a scan code on packaging and a smartphone app, which let you know the whole journey of tuna, the caught destination, the vessel and the method. Since blockchain is open source technology, these tuna records will be accessible to everyone.
Currently, WWF is discussing with tuna retailers to complete the “bait-to-plate” cycle that processes QR code for consumers on tuna tins. Moreover, it would depict the source of tuna; as to illegal or legal.
This process would transform traditional method of paper records which operators are using at present. Using blockchain technology, fisherman can efficiently record and register through radio-frequency identification (RFID) e-tagging and scanning fish.
According to Esterhazy, blockchain implementation acts as letting people know where their food comes from. It further ensures the story about the fish, the fisherman, the families and the crew. Also the path from ocean to plate.
The firm is proposing to making this technology ready for commercial use, stated by WWF Australia chief executive Dermot O’Gorman.
He further stated, The next phase is to work in the retail sector. We’ve worked on the front end, and now we need to look at the rest of the supply chain, right up to the plate,”