On June 06, 2018 Japanese IT giant, Fujitsu announced the launch of Blockchain Asset Service. It is the blockchain based reward points system which is aimed at innovating retail.
Fujitsu with blockchain technology
In an official announcement, the Japanese IT giant, Fujitsu reveals the new system is already active in Japan. It is integrated with promotional activities in retails sector like stamps, coupons and digital points. The service also allow customers to collect digital points by scanning OR codes within area and make use of its benefits and coupons.
Noticeably, the Fujitsu’s hybrid blockchain keeps the records of data usage and collected information. In addition, the firm says, it helps to reduce the workload of a traditional data center and enables for better data analysis.
The official announcement reads:
“By connecting events and promotions held in tourist areas or shopping centers with this service. However users can improve the rate at which they attract customers and increase their willingness to buy. At the same time, they can also more effectively set strategies for regional revitalization. Thus based on the activity patterns of users seen in the analysis results, and on such factors as the use of the coupons and other benefits”.
Moreover, the service will be exhibited Fujitsu Intelligent Society Solution Blockchain Asset Service at Interop Tokyo 2018, held in Makuhari Messe, Japan on 13th to 15th June.
Fujitsu foresees that the new system will help to attract retailers to various promotional events and consumer prototypes. Besides, it is also available to customers would use Smartphone in the form of an API to connect with promotional activities.
Assembling Customers Transactional Info
The retail customer can exactly track how the user behavior through the linked digital information. Comparatively, the traditional system considered age and sex for user identification which doesn’t mark as enough data for companies.
A new system of Fujitsu includes add on information like users interest and shopping activities. Also provides them a tool for setting sales strategies.
Fujistu had a long race in blockchain platforms
In the past, the IT giant Fujitsu has been implementing blockchain technology in its approaches. Last year, the company declared its payment tech that connects various blockchain to allow exchanges and payment with digital currencies.
Also, in the September 2017, Japan’s largest IT equipment and services provider, Fujitsu is uniting with the Japanese Bankers Association (JBA) to test a feasibility of running financial services on a blockchain platform.