The salon is cryptocurrency mining through a web browser of readers refuses to off their adblocker. The liberal web magazine with readers’ choice: they can turn off their adblockers
Salon readers who use ad-blockers can now surrender spare computing power to allow for mining Monero cryptocurrencies. The returns will go to Salon. The company is requesting users to do so as from Sunday.
Some media companies and websites have been secretly adding revenue through secretly mining cryptocurrency. The computer mines cryptocurrency when a user visits the site containing a relevant code.
However, much attention about use of illegal software and malware for web mining may make more companies to come out clean on this. This activity is popularly known as cryptojacking.
But others are seeking alternative ways to add revenues after the popularity of ad-blocking software.
Salon is offering the option of having users disable adblockers or allow them to mine some Monero coins for their survival. The company has started a beta test program centered around cryptocurrency.
“Like most media sites, ad-blockers cut deeply into our revenue and create a more one-sided relationship between reader and publisher,” Salon’s team wrote.
Suppress ads option
This will avoid them from adding a paywall used by many outlets due to plummeting revenue from advertising. Many companies also exploit software that maximize revenue by tracking where adblocker the user is looking.
“We realize that specific technological developments now mean that it is not merely the reader’s eyeballs that have value to our site – it’s also your computer’s ability to make calculations, too. Indeed, your computer itself can support our ability to pay our editors and journalists.”
The company already has a few ‘miners’ and is planning for a paid tablet and mobile app later this year.
But why Monero? The company says it plans to add other digital coins in future.
Coinhive was in the news recently for being used to secretly hijack user’s computing power to mine Monero. This involved many websites in U.K. and Australia.