It has taken 10 years, but the value propositions of cryptocurrencies are now self-evident. The next frontier, however, is to drive mass adoption to unlock the potential of blockchain and decentralized applications for all. The most effective way – perhaps the only way – to do this is by seamlessly integrating cryptocurrencies into everyday life without changing learned behaviors. Here we talk about how Cirus makes this possible.
Simplicity-Driven Crypto Adoption for the Modern Era
Google Earth was launched in 2008. It took years of development and countless work hours to perfect, but it instantaneously changed the way we look at the world and how we find our way around it. Did Google charge for the service? Not at all. It was offered as a free install with Chrome, with Google innocently asking users, “Would you like to install Google Earth?”
Within its first month, the application garnered over 100 million downloads. There was virtually no user onboarding (apart from a basic in-app tutorial to get things set up), and a negligible time-to-value (the time between when a user uses an application and experiences the benefits for which the app was used).
And just like that, within a few clicks, Google Earth found its way on to hundreds of millions of machines, and the application soon spawned Google Maps and a host of other massively successful solutions.
A Blueprint for Crypto
At present, cryptocurrencies face a number of challenges. The first is that of user education. Blockchain and cryptocurrencies tend to be dense topics, filled with jargon that not everyone understands. The second is that, once people understand cryptocurrencies, there are still many barriers to participation. The difficulty of setting up and using wallets, saving private keys, connecting devices, sending/receiving payments etc. makes it almost impossible for the average person to use, interact with, and benefit from cryptocurrencies.
The defining traits of any successful cryptocurrency project lie in successful blueprints such as those exemplified by Google Earth: instant, cost-effective attainment of an end goal. We live in a world of instant gratification, hyper customization, and cut-throat competition. Even the slightest inconvenience, delay, or cost can devastate even the most well-designed and functional applications. If cryptocurrencies and blockchain projects are to succeed, they must quickly and easily deliver benefits to users.
Performant Apps in the Crypto Space
The defining characteristics of blockchain applications are as follows: They are transparent, auditable, and secure, since blockchain data cannot be changed without the consensus of the network. And they are fair and low cost, since they cut out the middleman and are typically designed on high-speed, low-cost digital infrastructures and protocols.
Even with the enormous potential brought by those attractive features, many of these applications still suffer from the challenges outlined above.
So, what does quick and easy delivery of benefits to users look like in the crypto space?
The winning applications will be the ones that integrate seamlessly into users’ everyday lives. They must not ‘stick out’ in any way, and should bring their benefit to the user without having to be actively managed, or calling undue attention to themselves. Complicated interfaces, difficult setups, and complex jargon – all ongoing themes in the Crypto space – create the high barriers to entry that slow adoption.
A ‘Plug and Play’ philosophy is essential to attracting and keeping every-day users (mass market) after the early adopters and enthusiasts have jumped in.
It should go without saying, but all of the above must also be connected to a product that leverages the benefits of blockchain technology to unlock new opportunities or features for users that previously weren’t possible. This is more than simply adding blockchain to an existing application or service – “blockchain for ….X”; rather, blockchain should bring new value to a user. Many projects are bringing new concepts to the market, but most have yet to decisively combine their USP with a solution to the accessibility challenge.
This is where projects such as Cirus and Helium are proving to be so groundbreaking.
Data Control and Monetization by the User
By taking an often-overlooked resource – user data – and combining it with the power of blockchain, Cirus brings ownership, transparency, security, control and monetization of user data into the hands of the everyday users who generate it. All of this is done without the steep learning curve that currently characterizes much of the blockchain space. All that is needed is a device – the Cirus Router – that acts as a gateway, helping users passively monetize their data, manage permissions, earn passive income, and seamlessly access Cryptocurrencies and DeFi, unlocking the true power of the data they generate.
By bringing unmatched ease of use, monetization, unlocking true ownership of data, and the opportunity to earn passive income from that data with a minimal learning curve, Cirus, via the Cirus Router, is leading the charge toward simplicity-driven crypto adoption for the modern era.
We are in a critical stage in the evolution of the crypto space, and Cirus can help everyone – from pioneers to late adopters and everyone in between – unlock the value of their data in a friendly, hassle-free, effective, and easy-to-use way.