On 17th May, 2019 , Chiliz, the digital currency for sports and entertainment platforms, has announced a strategic partnership with Binance Chain, a blockchain software system developed by Binance community.The main aim of the partnership is to bring global brands and household names such as Juventus and Paris Saint-Germain into the crypto space.
Basically, Chiliz is a digital currency that fuels blockchain-backed platforms and products geared towards casual, mainstream consumers.
Beginning with Socios.com, a tokenized fan influence mobile app. Following recent blockchain-and crypto-partnerships with footballing giants Paris Saint-Germain and Juventus, and more recently Premier League club West Ham United FC, Chiliz aims to bridge the gap between mainstream users and blockchain technology.
Alex Dreyfus, CEO of Chiliz and Socios.com said: “Integration of Binance Chain protocol will increase our access to the large liquidity pool of the Binance community, one of the largest and most vibrant communities in the cryptosphere. Through Socios.com, we will highlight blockchain to a more mainstream audience – an addressable audience of 3.5 billion fans around the world – as well as allowing global brands and household names the chance to access the crypto space.”
The integration with Binance Chain will allow Chiliz to seamlessly incorporate blockchain into their mainstream, consumer-facing product, and to offer services such as instant payments, pre-paid gift cards and micro-transactions for digital services.
CZ (Changpeng Zhao), CEO & Founder of Binance said: “Sports is the perfect vehicle through which to educate mass consumers about the potential and the utility of blockchain technology. I’m proud that Binance and Chiliz are leading that charge globally.”
Fan Tokens for Socios.com’s partner clubs will be released later this year, together with other soon-to-be-announced teams from the biggest European football leagues. Once $CHZ has been successfully integrated, these Fan Tokens may also eventually be issued on Binance Chain, the first blockchain to work with major brands.
“Binance Chain’s focus on usability, security and incredible one-second block time speed will be crucial to the success of the platform we are building, and for the eventual audience of hundreds of millions of sports fans,” added Dreyfus.
To present this partnership, Binance will join Chiliz for a meetup in Seoul, South Korea on 27th May and in Singapore on 28th May. Representatives of Chiliz & Binance will be joined by Juventus’ Head of Partnerships, Tomas Aricó, and Juventus Legend David Trezeguet, to discuss the importance of fan engagement & the use of blockchain in football.