They even let clients use its support for monitoring movements on a grid related to mobility. This is an underlying idea behind DOVU, which was live a couple of years ago. DOVU is a London operating startup which focuses on the global marketplace especially for transport data.
Moreover, this project is backed by an investment arm from Jaguar Land Rover. Along with Creative England, seed funding from InMotion Ventures, a fund supported by the U.K. government.
DOVU Will Work On A Loyalty Deal
Irfon Watkins, the founder and CEO believe to use blockchain for offering trust in data sets specifically for public and enterprise use. Moreover, this DOVU system runs by establishing a distributed marketplace across transport data. This means insurance companies, vehicle hire, ridesharing, etc., connect each other helping to develop a transport data resources network.
Meanwhile, DOVU may become valuable with time, the startup is now working with Go-Ahead, which is an FTSE 250 rail listed firm which aims to enhance the experience within their rail customers.
Go-Ahead platform will likely use the blockchain reward platform of DOVU which will also let them learn much more about their clients. On the other hand, they can also incentivize changes within passenger behavior. This platform at the moment runs above billion passenger journeys every single year regarding their bus along with their rail services.
The project by DOVU claims to be the first rolling out with Thameslink and Southern Rail services of Go-Ahead. Now, the users can earn cryptocurrency while sharing their travel data. However, this will then in return help Go-Ahead to better understand the travel habits of customers. Also, helps to encourage communication with the clients.
While Watkins says earn, means the user will be able to earn tokens as a kind of loyalty points. This will be basically a loyalty scheme which would be operating on a blockchain platform. The tokens are their loyalty tracking device.