Food safety has always been a priority most concern. There are distinct entities that are in charge to manage and process food products of ensuring they are fit for consumption. However, every time we hear the cases of food tampering and poisoning outbreaks. Looking at this situation, one supermarket chain is taking an initiative to bring a solution to this.
Blockchain Technology Brings You Transparency and Consumer Trust
Auchan is rolling out its blockchain food traceability program within five countries:
Moreover, the French brand has taken oven this program incorporating 18-month trial period in Vietnam. The blockchain traceability solution associating TE-FOOD now lets users track the origin of their food products. Every single product within the TE-FOOD program holds a QR code which users can directly scan via mobile phone.
Apart from traceability, you can also speculate if the product market delivery comes from an organic farm. There are few products for the initial distribution in France like carrots, potatoes, and chicken. Simultaneously, apart from chicken, Italy is beginning to offer blockchain traceability for tomatoes as well. Also, users living in Spain can now check out the exact origin of their traditional Iberian pork products. That sounds great!
Auchan owns the authority to implement this program. The new program uses a global traceability ledger- Food Chain to secure data authenticity. There has been an observation of consumers’ rising demand for products to be accountable. Additionally, for such demands, blockchain seems to be a valid solution.
Moreover, there was research conduction by the Food Marketing Institute (FMI) and its member Label Insight. The research says that 75% of consumers will commence buying from a brand providing entire product information. The details print appearing on the label is not sufficient to get a clear idea about the product origin.
Australian Food Industry Finds Out A Way- Blockchain
Moreover, Australia has already started adapting blockchain global trend. Numerous firms are driving and developing solutions to help consumers be more confidence to choose the food they buy. One great company is AgriDigital which belongs to Sydney. Moreover, they are working on a software solution developing particularly for agribusinesses. The company shows a demonstration that blockchain technology plays a role in the supply chain. Meanwhile, it helps specifically in the following ways:
- Working faster using smart contracts,
- Becoming more compatible with market demand,
- Helping customers build more confidence, maintain transparency and product traceability.
What Future Carries?
The technology is continuously advancing; firms like TE-FOOD and AgriDigital are the true motivators that can help revolutionize the supply chain at a global level. Today, manufacturers and distributors both can trace out sensitive products including food and pharmaceuticals. Thus, minimizing product frauds and tampering. On the customer side, they can speculate the pinpoint origin of their products and make an entire informing selection.