The I-gaming industry is extensive and cuts across all sectors of the economy. I-gaming and commercial real estate are two fields that work hand in hand. I-gaming is currently one of the fastest-growing industries that is currently worth $50 billion and it is certainly going to double in the coming years. One of the reasons for this growth is the fast-paced rate of technological advancements with more operators focusing on it.
Lucas Golberg is the subject matter expert here, sharing his views on the relationship between I-gaming and commercial real estate. He takes us through the different reasons why they complement each other and what influence they have on each other.
I-gaming (Internet Gaming) or online gaming can be defined as playing or betting on the outcome of a game or event via the internet. I-gaming activities are many; they include sports betting, online casino betting, poker betting, online video gaming. Sports betting and casino games are the sectors dominating this industry.
Commercial real estate is a property that is used for business-related purposes or provides a workspace. Most commercial real estate is often leased to tenants to conduct various income-generating activities. It has different categories such as retailers of all kinds, office space, hotels & resorts, shop malls, restaurants, healthcare facilities.
Relationship Between I-Gaming and Commercial Real Estate
There is a relationship between I-gaming and commercial real estate as these industries affect one another. I-gaming has an influence on real estate prices and they are also lessons that business brands in each industry could take and learn from each other. One might think that there is no clear relationship between these industries but a read through this article would highlight the relationship between them. I-gaming in this context refers to the online casino industry from the land-based casino industry to an online casino. Here they offer a variety of online casino games such as video slots, online poker, baccarat, etc. Then real estate is focused on spaces given out for mostly commercial purposes like shops, malls, restaurants, etc.
I-Gaming Industry Affects Commercial Real Estate Prices
The I-gaming industry affects the prices of commercial real estate although not in all parts of the world places such as China and the Philippines are typical examples. They create a platform for welcoming foreign investors to come into their country and acquire commercial property where they can set up an online casino, have an office space, and bring in operators. The government collects taxes and enjoys foreign investment.
These operators also buy and rent apartments for their employees. Current statistics show that more than 30% of office space is being acquired by online casino operators in China. The situation is not different in the Philippines as residential estate prices have hiked up over the years because a lot of wealthy foreigners are acquiring properties to enjoy legal gambling.
Virtual Experience From I-Gaming Is Now Adopted in Commercial Real Estate
One major thing that the online casino industry offers is convenience. It makes its premise to be more accessible and more flexible than the land-based counterpart. This can be adopted by real estate industries to achieve results such as virtual house viewings. This allows an interested party to see a property for the first time without having to visit it. This is a great way to improve the consumer experience and offer an additional degree of flexibility. Companies like CAVR Group Canada use 3D headsets for potential buyers to be able to see the interiors.
Easier Access to Information
For reputable casinos in Canada such as $1 deposit casino Canada, they offer top player experience with transparency and expertise. Consumers in I-gaming sites always want to know that they are dealing with a fair provider who has their best interests at heart.
They do this by offering their customers information services on their websites. Sharing such information is necessary to enhance players’ understanding of the game. The same idea has been applied by commercial real estate operators when it comes to selling houses by producing similar materials that relate to their industry for their clients. This shows the transparency of the company and it reassures its customers that they are available to accommodate their needs.
Online Marketing Is Being Explored by Both Sectors
I-gaming deals a lot on online marketing in order to stay top of the pack and it’s the same for real estate. Asides from having a land-based presence, it is important to enhance the profile of your business brand and this is done by online marketing. Popular ways of achieving it are social media marketing on social media platforms and search engine optimization. Customers can have access to your website, check informative guides on your services, and make a choice on what they want.
I-gaming and commercial real estate are two industries that will harmonize more and more in the coming years with technological advancements the latter is directly influencing and improving the former both positively and negatively.