Emaar, the Burj Khalifa and The Dubai Mall developer, is all set to launch a new blockchain-based referral and loyalty platform. The token is termed as EMR and will be released by the end of 2019. The platform will reward the customers with tokens for their loyalty and business referrals. These tokens can be redeemed in Emaar’s real estate, hotels, e-commerce operations, and malls. Also, the tokens can be traded with other users.
EMR tokens are accessible or can be redeemed using Emaar’s dedicated mobile application on Android and iOS. It is said this is the first product of its kind being launched in the world.